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As a hotelier, you know that every guest is different, and each one has specific preferences when it comes to accommodations. Some guests may want more space, while others prioritize privacy and quiet, some prefer spartan accommodations, someone may want a giant Jacuzzi to hang out in their suite. That’s why it’s important to have different types of hotel rooms to suit the needs and preferences of your guests.
In this article, I want to talk about the types of rooms in a hotel, explaining what these rooms are and then giving you some important tips on how to make more money with them:
– I will list all the types of rooms to give you an idea of how each one meets customer expectations in this industry;
– Next, I will focus on the best marketing practices to sell your rooms and some nice ideas to surprise your customers;
– Right after that, I want to give you pricing tips and suggestions for increasing revenue;
– Lastly, I answer the most common internet questions about all the types of rooms in a hotel..
I hope you enjoy this read!
What are the common types of rooms and how many types of rooms are there in a hotel?
The types of hotel rooms can vary depending on the hotel’s size, location, and target market. In order to be visible to every kind of customers all around the world you should connect your channel manager to multiple OTAs and be visible on Google Hotel so you appear in Google Maps.
However, there are some common types of hotel rooms that are found in most hotels, such as:
What is a Single room in a hotel?
A single hotel room is a hotel room designed for one guest with a single bed. Single rooms are ideal for solo travelers who want a private and comfortable place to stay. Single rooms can vary in size and amenities, but they usually include a comfortable bed, a bathroom, and basic amenities such as a TV, a desk, and Wi-Fi.
What is a Twin room in a hotel?
A twin room is a hotel room with two single beds that can accommodate two people. Twin rooms are suitable for friends or colleagues traveling together who prefer to have separate beds. Twin rooms are usually priced similarly to double rooms, but the room.
What is a Double room in a hotel?
A double room is a hotel room with a double bed that can accommodate two people. Double rooms come in different sizes, and the room size can affect the room rate. A double room can be a good option for couples or solo travelers who want more space than a single room.
To make the most of a double room, you can offer additional amenities such as a mini-fridge, coffee maker, or a small sitting area. You can also enhance the room’s appeal by providing high-quality bedding, pillows, and towels.
What is a Standard room in a hotel?
A standard hotel room is a hotel room designed for two guests with one double or queen bed. Standard rooms can vary in size and amenities, but they usually include basic amenities such as a TV, a desk, and Wi-Fi. Standard rooms are suitable for couples or solo travelers who want a comfortable and affordable place to stay.
What is a Studio Apartment?
A studio apartment is a hotel room with a sleeping area, a living area, and a kitchenette. Studio rooms are perfect for guests who want more space and amenities than a standard hotel room. Studio rooms can vary in size and amenities, but they usually include a small kitchenette with a fridge, a microwave, and basic kitchen supplies.
What is a hotel Suite?
A hotel suite is a larger room with a separate living area, bedroom, and bathroom. Suites can be more expensive than standard rooms, but they offer more space and luxury. Suites can have different names depending on the hotel, such as Presidential Suite, Deluxe Room, or Penthouse Room.
To make the most of a hotel suite, you can provide additional amenities such as a private balcony, Jacuzzi, or a fireplace. You can also offer personalized services such as a private butler or a personal chef. Make sure to highlight the suite’s features and benefits on your website and social media channels to attract guests who value luxury and exclusivity.
What is a hotel Villa?
A hotel villa is a type of accommodation that offers guests a spacious and luxurious living space. It is typically a separate building from the main hotel, with its own entrance and amenities. In terms of amenities, hotel villas should offer guests a range of luxurious comforts, such as a private swimming pool, a fully equipped kitchen, and a large outdoor living area. These amenities can help guests feel relaxed and indulged during their stay.
Best practices for marketing and pricing each room type to maximize revenue
As hotelier, but also as customers, you may know that marketing play an important role in seling. With marketing I want to put the attention on strategies on Social Media, strategies to maximize the power of your websites, on provide gift cards to your customers (Amenitiz, for example, gives this possibilty through its PMS). In general, is good to have a wide undertanding of markeitng in hoteliers industry to improve your presence and empower your brand, which means more guest at your door.
To maximize revenue, hotels should develop a pricing strategy that takes into account the demand for each room type, the season, and the local market conditions. Hotels should also market each room type to target specific customer segments. For example, a hotel could market a suite to families or couples celebrating a special occasion. A hotel could also offer package deals that include special amenities or activities.
To manage your revenue better, in a bigger sense, you need a revenue management strategy and a secure way to manage all your transactions. A payment system completely integrated with your software and that is able to protect you and your customers, like AmenitizPay. If they book a room and pay for them, the system will send the payment link. It’s a quick and safe way, designed for hoteliers.
To publicise all hotel room types you may have, you should feature it prominently on their website and in their marketing materials. Highlight the unique features and amenities of the room, as well as any special offers or packages that include the room. You may also consider partnering with travel bloggers or influencers to showcase all your beautiful accomodation options on social media platforms.
When creating content for the website, you have to provide detailed descriptions and high-quality photos of all rooms, including images of the living areas, bedrooms, outdoor spaces and details.
A great idea is considering to include guest reviews or testimonials to build credibility and trust with potential guests. Ask them to leave a review with an original way, like a letter in their room, a gentle request, a small detail that you could give them, like a small chocolate box or a product from your country. So, in short, you have to:
1. Know Your Target Audience: knowing your target audience is essential to market and price each room type. For example, if you are targeting families, you should offer rooms with multiple beds and amenities for children.
2. Use Dynamic Pricing: dynamic pricing is a pricing strategy that allows hoteliers to adjust room rates based on demand. This strategy can help hoteliers maximize revenue by increasing rates during peak season and decreasing rates during low season.
3. Offer Packages and Special Deals: offering packages and special deals is an excellent way to market and sell hotel room types. For example, you can offer a romantic package for couples, a family package for families, or a business packages, etc.
Additionally, some hotels offer rooms with specific names or themes, such as the Presidential Suite, Deluxe Room, or Quad Room. These rooms often come with extra amenities, such as a separate living room, additional beds, or a city view. Hoteliers should make sure to highlight the unique features of these rooms in their marketing and pricing strategies.
Tips for upselling guests to higher room categories
Storytelling to sell: give the best description you can about classification, sizes, view, bed and amenities you can give them
Upselling guests to higher room categories can be a great way to increase your revenue per available room. Here are some tips to help you successfully upsell your guests:
Highlight the benefits: When offering an upgrade, make sure to highlight the benefits that come with the higher room category. For example, if you are offering a room with a king-sized bed, emphasise the extra space and comfort that comes with it. If you are offering an accessible room, emphasise the additional amenities and convenience that it offers.
Personalise the offer: Consider the reason for the guest’s visit and tailor the upsell offer to their needs. For example, if the guest is travelling with family, you could offer adjacent rooms or adjoining rooms to accommodate them all.
Offer value: Upsell offers should be presented as a value proposition rather than simply a price increase. For instance, you could offer a complimentary breakfast, late checkout or access to resort facilities for guests who upgrade to a higher room category.
Highlight unique features: If you are running a boutique hotel, highlight the unique features that set your property apart from others in the area. For instance, you could highlight the hotel’s luxurious amenities, unique decor or the personalised service that guests will receive.
Train your staff: Make sure your staff is well-trained and knowledgeable about the different room categories and their benefits. They should be able to present the upsell offer in a way that is both informative and persuasive.
FAQ: See more about how to increase your revenue thanks to hotel rooms types in your hotel
1- Design ideas for each room type to make them more appealing to guests
Design plays an essential role in making any hotel room more attractive to guests. Each room type has its unique features, and the design should match accordingly.
Each room type should be decorated to create a unique and welcoming atmosphere for guests. This can be achieved through the use of color, lighting, and furniture. For example, a studio apartment may benefit from a minimalist and modern design, while a villa may be enhanced by traditional and rustic elements. Hoteliers should also consider adding extra touches, such as fresh flowers or personalized welcome notes, to make guests feel special and appreciated.
2- Why do hotels have different types of room rates, and how do hotels classify rooms?
Hotels have different types of room rates to cater to different guests’ needs and preferences. Some guests may want a basic and affordable room, while others may prefer a luxurious and spacious suite. Hotels classify rooms based on factors such as room size, bed type, amenities, and view. This allows hotels to offer different room rates and packages that appeal to a wide range of guests.
3- What are the differences in hotel rooms?
The differences in hotel rooms can vary greatly depending on the type of room, hotel chain, and location. However, some common differences in hotel rooms include room size, bed type, amenities, view, and location within the hotel. Higher-priced rooms often come with more luxurious amenities and better views, while lower-priced rooms may be more basic and located in less desirable areas of the hotel.