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4 practical tips to make your B&B popular

14 Aug, 2019

Bed and breakfast has come a long way. There was a time when these establishments were old and had an elderly lady as a hostess. But today, they are much more than an economical and personal accommodation option. The gîtes, B&Bs and guest rooms now correspond to the type of accommodation sought by travellers. Bed and breakfasts and establishments of this type are growing more and more, it is up to you to stand out and offer something that other local establishments do not offer their guests. In the digital age, it has become much simpler to share information about your property with your target customers. Here are some practical tips to market your B&B the right way:

Sponsor local events

If your B&B is located in a holiday destination or tourist centre, you can sponsor local events for which the location is renowned. When your B&B will have a place in the marketing material of the events, you will be more visible to the visitors present or those who arrive. Doing this will also help you stand out from other guest rooms.

Promote nearby attractions

People today travel to different places for adventure and discovery. If you own a B&B with many indoor and outdoor activities, you should promote them on your social network pages. You can participate yourself and share your experiences with travellers. The activities are in the vicinity and not directly on your domain? Communicate about fun activities anyway. This will help to generate interest in your area and provide a reason for people to stay in your B&B. At Amenitiz, we always recommend adding a “The surroundings” page to help the traveller discover the surroundings.

Be active on social networks

You can boost your bookings by using social networks to interact with visitors. Instead of trying all the social networks, be loyal to a few and be sincere. Try to focus on posts that might be useful for the traveler! Choose images that show an experience in your gite or B&B. Travellers are very sensitive to this and it will make them want to book with you to experience the same thing.

Encourage your customers to write reviews

When travelers look for hotels, bed and breakfasts, they look for information directly from other travelers. They want to know the opinion of those who have already been there, before making a decision. It’s a good idea to encourage your guests to write reviews on websites such as Trip Advisor about their stay in your B&B. You can make it easier for them by leaving greeting cards in their room. You can also offer them a free drink in exchange for a review.

In short, the best way to promote your establishment is through simple interactions that travellers will appreciate. Remember that travellers book with you for an experience, so pass it on to them. Make them live it through the networks, share it with those who have lived it. And you’ll see that word-of-mouth on the web always works very well!

14 Aug, 2019