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Run operations on the go and grow your property management business.How to use digitalisation to combat labour shortage in the hotel industry
As you likely know better than anyone, the hotel industry is facing a major labour shortage. The French newspaper Le Point has revealed that in the 2022 summer season, the hotel and restaurant industry expect to come up approximately 250,000 short which could lead to some establishments doing the unthinkable and closing their doors for […]
What are KPIs in the hotel industry?
The hotel industry is arguably one of the most unpredictable industries in the world today. The massive industry comprising the food & beverage sector, travel and tourism, lodgings, and accommodations and recreational facilities employs a substantial percentage of the global population and directly and indirectly contributes a significant percentage of the global economy. To counter […]
All you need to know about ADR in hotel industry
Running a hotel requires paying attention to the daily expenses and revenue of your hotel business. The average daily rate of a hotel can help you keep track of your general performance. The ADR is a metric used to measure the average revenue a hotel gets daily from each of their rooms when occupied. This […]
Importance of responsible and sustainable tourism
Responsible tourism is tourism that respects the tourism destination’s environment, community, and culture. It aims to correct the adverse effects caused by irresponsible mass tourism. This type of tourism aims to create sustainable tourism development that protects the interest of local communities and the heritage sites within these communities. Below are reasons why responsible tourism […]
Revenue management: what it is and how it works
Revenue management is the act of using statistics and operational data to enable hoteliers to forecast their guests’ behavior. The information helps one to make informed judgments about pricing and distribution methods. The primary aim of revenue management is to have the room available for the proper person at the right time and location. You […]
The 9 current trends in the hotel industry
In recent years, the hospitality industry has been gradually changing and improving in all aspects, including food, service delivery, and hotel structures. With the increased growth and change in hospitality trends, hotels need to adopt new trends to eliminate or reduce competition and attract more customers. Technology and climate change have played a vital role […]
4 main distribution channels in hotel industry
Hotel distribution strategy is a policy of issuing out hotel rooms via different channels with the aim of maximising the profits. When settling for a distribution channel, you may decide how to bring more revenue to the hotel. There are numerous ways to distribute your service within the hotel industry and identify which hotel channels […]
3 Essential Hotel Management Software Features
Within the hospitality industry, technology continues to play an important role for hoteliers. Without a doubt, hotel management software has made transformative impacts, especially in improving how businesses operate. In hotel software however, there is often a misconception that one-size-fits-all. Different hotels have different needs based on multiple factors such as geography and property size. […]
How to increase direct booking in your hotel ?
OTAs have now taken a central place in the distribution of hotels, as evidenced by the ubiquity of platforms like Booking, Expedia or Hotel.com. But for hoteliers, the power of the OTAs has not only lost them direct contact with their customers, but also caused a margin loss related to the high commissions ( between […]
The most unusual hotels in the world
More than a hotel, an experience! More and more hotels want to offer their guests a unique experience. These are the most unusual hotels in the world. In these hotels you won’t spend just one night, it’s a real concept that will be sold to you! Here is the 2019 selection of the 20 most […]
Hotel restaurant : 10 tips to improve your offer and attract outside customers
Do you know how many French people think of reserving a table in a hotel restaurant? Very little! Too little even for the taste of hoteliers who find that their restaurant is running well below capacity. At first glance, it would seem that hotel restaurants have a certain “advance” over other restaurants because they can […]
The cottage and Bed and Breakfast today
How to have a prosperous establishment with a guaranteed future? If we go back 6 years, the market for gites and guest rooms was not so complex. The rise of E-tourism players such as Airbnb, Tripadvisor or Booking has multiplied the offer. At that time the 3 key decisions to enter the market of g�tes […]
More than a hotel an experience
To differentiate oneself on the hotel market and remain competitive, one has to offer one’s clients not just a hotel but an experience: culinary safaris, partnerships with tourist and event agencies, one has to sell the unique, the extraordinary… How can we do this, attract new customers and increase customer loyalty? By integrating the “local […]
Why have an “Instagrammable” hotel?
A recent British study show that 40% of Millennials choses their travel destination based on its “instagramability”. Hotels are aware of this and attach more and more importance to their interior, their decor, for a hotel to work it must be photogenic! What are the advantage of an instagrammable hotel? Visibility: Today, the saturation of […]
The right things to do for a greener hotel
Wastefulness, constant production of waste, high consumption of electricity, the hotel sector is today one of the most polluting in the world. The arrival of ecological tourism and “green” hotels shows the willingness of the hotel and tourism sector to combat climate change by entering the ecological transition. Today, the efforts of hotels are recognized […]
Hotel and accommodation owners, take control of your website !
We agree, as a hotel owner or hotel manager, you haven’t really studied to be a developer and update your website yourself. And yet, updating your hotel’s website is essential. Who hasn’t experienced that horrible frustration? You just hired a photographer and you have some absolutely hot pictures! You can’t wait to integrate them into […]
The effects of seasonality on the hotel industry
The hotel business is a sector that operates in annual cycles that are punctuated by the seasons. Generally, the months of November to March are off-peak periods for hoteliers. Between June and the end of August, attendance is at its peak, it is the high season. Seasonal downturns are experienced by everyone involved in the […]
Get your hotel rating
Following the reform on the referentials of tourist residences, Atout France has set up a new interface of the site to simplify the steps to be taken to obtain the classification of its establishment. This new platform allows a total dematerialization of procedures and formalities. From now on, hoteliers will be able to carry out […]
Entering the hotel business : opening an establishment
As the leading tourist destination, France welcomes more than 80 million travellers a year. This trend is benefiting the hotel sector, as the hotel occupancy rate has been steadily increasing over the years. This is why some individuals decide to go into the hotel business by opening an establishment. Although this project requires a large […]
Guide to tourists accommodation offers
When planning a vacation, travellers have a choice of several types of accommodation. While the hotel is considered the traditional form of accommodation, other forms have emerged to adapt to the new expectations of travellers. Today, each option has its own characteristics and adapts to each type of budget. With more than 156,000 tourist establishments […]