How to use digitalisation to combat labour shortage in the hotel industry
As you likely know better than anyone, the hotel industry is facing a major labour shortage. The French newspaper Le Point has revealed that in the 2022 summer season, the hotel and restaurant industry expect to come up approximately 250,000 short which could lead to some establishments doing the unthinkable and closing their doors for […]
What are KPIs in the hotel industry?
The hotel industry is arguably one of the most unpredictable industries in the world today. The massive industry comprising the food & beverage sector, travel and tourism, lodgings, and accommodations and recreational facilities employs a substantial percentage of the global population and directly and indirectly contributes a significant percentage of the global economy. To counter […]
All you need to know about ADR in hotel industry
Running a hotel requires paying attention to the daily expenses and revenue of your hotel business. The average daily rate of a hotel can help you keep track of your general performance. The ADR is a metric used to measure the average revenue a hotel gets daily from each of their rooms when occupied. This […]
Importance of responsible and sustainable tourism
Responsible tourism is tourism that respects the tourism destination’s environment, community, and culture. It aims to correct the adverse effects caused by irresponsible mass tourism. This type of tourism aims to create sustainable tourism development that protects the interest of local communities and the heritage sites within these communities. Below are reasons why responsible tourism […]
Revenue management: what it is and how it works
Revenue management is the act of using statistics and operational data to enable hoteliers to forecast their guests’ behavior. The information helps one to make informed judgments about pricing and distribution methods. The primary aim of revenue management is to have the room available for the proper person at the right time and location. You […]
The 9 current trends in the hotel industry
In recent years, the hospitality industry has been gradually changing and improving in all aspects, including food, service delivery, and hotel structures. With the increased growth and change in hospitality trends, hotels need to adopt new trends to eliminate or reduce competition and attract more customers. Technology and climate change have played a vital role […]
4 main distribution channels in hotel industry
Hotel distribution strategy is a policy of issuing out hotel rooms via different channels with the aim of maximising the profits. When settling for a distribution channel, you may decide how to bring more revenue to the hotel. There are numerous ways to distribute your service within the hotel industry and identify which hotel channels […]
3 Essential Hotel Management Software Features
Within the hospitality industry, technology continues to play an important role for hoteliers. Without a doubt, hotel management software has made transformative impacts, especially in improving how businesses operate. In hotel software however, there is often a misconception that one-size-fits-all. Different hotels have different needs based on multiple factors such as geography and property size. […]
How to increase direct booking in your hotel ?
OTAs have now taken a central place in the distribution of hotels, as evidenced by the ubiquity of platforms like Booking, Expedia or Hotel.com. But for hoteliers, the power of the OTAs has not only lost them direct contact with their customers, but also caused a margin loss related to the high commissions ( between […]
The effects of seasonality on the hotel industry
The hotel business is a sector that operates in annual cycles that are punctuated by the seasons. Generally, the months of November to March are off-peak periods for hoteliers. Between June and the end of August, attendance is at its peak, it is the high season. Seasonal downturns are experienced by everyone involved in the […]
Diversify its sources of revenue in the hotel business
As a source of additional income for hoteliers, the sale of additional products and services is a practice that is increasingly used in the hotel industry. The objective is to offer travellers paid services to improve their stay in order to increase the average ticket price. However, you should not charge for all services, as […]
4 effective tips to improve direct bookings on your B&B website
Most people think that running bed and breakfast is quite fun. But, at the end of the day, it is a business and bed and breakfast owners need to find ways to make money from it. For most B&B owners, direct bookings are the most beneficial for them as they do not have to pay […]
Digitalisation, the future of the hotel industry
Digitalisation? Yeah like most independent hoteliers you know what it is and how important it is, but you haven’t gotten to it yet. You rather spend time with your guest right? after all this is why you decided to become an hoteliers in the first place, not because you always loved sitting behind a desk […]