Discover all the reasons why Google Hotel Search will revolutionise your hotel revenue
Did you ever ask yourself what is the magic way to make your hotel or your flats visible on Google? Like Someone is searching for accommodation and boom: your property appears right there. Like an oasis in the desert, with your beautiful website and your competitive prices. Well, it’s not magic, unfortunately, is Google, as always. […]
What are boutique hotels?
Do you have a quirky building sitting around idly waiting for you to get inspiration? Ever wish you had a hotel that is small enough to feel homey, but with an excellent service that can rival a five-star hotel? Investing in a boutique hotel allows you to attract revellers looking for unique hotel designs, personalized […]
What are the benefits of responsible tourism?
Understanding what responsible tourism can be, the first step hoteliers can take in creating strategies that benefit tourists, the environment, and local communities. Responsible tourism seeks to lessen the adverse effects of mass tourism by ensuring tourism promotes local cultures, protects the environment, boosts the local economy, and involves the local communities in sustainability efforts. […]
Everything you need to know about green hotel certifications
The green/eco/environmentally friendly movement has gained popularity, and there is no sign that it will end soon. Most consumers are aware of green hotel certifications vouching for practices like these in the hospitality industry. For this reason, their choice of booking one property instead of another may depend on eco-friendliness. There are different kinds of […]
Why have an “Instagrammable” hotel?
A recent British study show that 40% of Millennials choses their travel destination based on its “instagramability”. Hotels are aware of this and attach more and more importance to their interior, their decor, for a hotel to work it must be photogenic! What are the advantage of an instagrammable hotel? Visibility: Today, the saturation of […]
How do i contact influencers for my hotel ?
In our article Instagram Influencers and Your Hotel, we explained who these new communicators are and the role they can play in your hotel’s communication. Today, through this second part, we share with you how to establish with them an interesting partnership for your hotel. What makes a good influencer for your hotel? He’s simply […]
Instagram influencers and your hotel
You may have already been contacted by bloggers Instagrammers. They are currently the most “in” communicators of the moment. “They share everything with their fans, their desires, their travels, their favorites. Their lives are a dream, and hundreds of thousands of people are hanging on their posts and waiting to find out where they will […]
The best hashtags # for your hotel’s instagram page :
The previous weeks we covered how to to create an Instagram account for your hotel and which types of posts to publish. On this platform, potential travelers will find out about your content. Either because they follow you or thanks to the hashtags used on your posts. Today we will cover how to carefully select […]
Create a facebook contest game for my hotel
Posting regularly on Facebook is important to keep your fan base entertained. But in order to truly capture your customers’ attention, regular posts and pictures will just not do the trick. An effective strategy to increase your network is through Facebook contests. But how do they work? Competition games to animate my hotel’s page : […]
Post on instagram when we are a hotel
With an active customer base of more than 400 million users, Instagram is one of the easiest ways to market your hotel. The image-based network allows you to undertake a free and effective digital communication strategy with the simple use of a hashtag. What content should i post on instagram for my hotel? The […]
Create an instagram account for a hotel
Instagram has become an essential tool to effectively develop your digital communication strategy. If this social network still doesn’t speak to you, it’s a mobile application that allows to easily share photos and videos. Why is it important as a hotel owner to be present on this network and how do you create an account? […]
What and when to post on facebook when you are an independent hotels
Second part of our advice on digital strategy about Facebook for independent hotel. Last week, we explained how to create a Facebook page for your hotel. Now let’s dig deeper and see what and when to post! What to post on my facebook page First of all, you must respect an editorial line, all your […]
How to create a great facebook page for your hotel?
As a hotel owner, it is impossible today not to have a strong presence on social medias, especially on Facebook. Facebook is a great channel not only to acquire new guest but also to create loyalty with your recurring ones. In France, Mark Zuckerberg’s company claims more than 40 million monthly active users, a lot […]