What are boutique hotels?
11 Apr, 2022
Do you have a quirky building sitting around idly waiting for you to get inspiration? Ever wish you had a hotel that is small enough to feel homey, but with an excellent service that can rival a five-star hotel? Investing in a boutique hotel allows you to attract revellers looking for unique hotel designs, personalized services, and modern amenities at relatively fair prices. While boutique hotels are a new trend in the hospitality industry, they are not unexpected. Customers want to feel valued, and the small-scale setting of boutique hotels can do that.
What is considered a boutique hotel?
Boutique hotels are the new trend in the hotel industry. Boutique hotels’ rise in popularity in the last few years is a strong sign that they are here to stay. But what exactly are boutique hotels, and how have they affected the hospitality industry?
A boutique hotel is a small-size hotel that distinguishes itself from five-star hotels by providing at par services on a small scale, focusing on providing guests with an intimate experience. Boutique hotels have eccentric rooms, usually less than 100, equipped with modern amenities that ensure guests have a fantastic time.
Key features of boutique hotels
Boutique hotels tend to have key features that set them apart from other different types of hotels. As a hotelier, the features you can look for when you want to invest in a boutique hotel include:
As a hotelier, finding a hip location for your boutique hotel can ensure your hotel’s success. You can set up the hotel in an upscale residential area or the heart of your city’s cool spots. A location with quick entry and exits to major highways can translate to a flow of clientele all year round. Prioritise finding a place with easy access to other urban attractions, such as high-tech art studios and museums.
Boutique hotels are unique and quirky, and they tend to attract customers with similar character traits. Once you have found the right spot and added elegance to the design, you can market your hotel as an eccentric location for people searching for quality service with an intimate touch.
For a long time, hoteliers have worked under the assumption, the bigger the hotel, the better. Boutique hotels have broken from this norm by targeting a customer base that prefers a personalised, authentic, and unique local atmosphere, and guests can’t be found at regular hotels.
Finding individualised décor is a key factor in setting your hotel apart from regular hotels. When designing your boutique hotel, exploit quirky architectural themes and styles that combine artistry, elegance, and comfort. As a hotelier, your goal is to find a décor that appeals to all your guests, you should use a different décor for the millennial clientele than for other age groups. Creating an eccentric boutique design means moving away from the traditional designs that have dominated the hotel industry.
As a hotelier, providing quality service can differentiate your boutique hotel’s survival and failure. You can create a reputation for delivering high-quality services that meet your guests’ individual needs, which can help to attract customers to your boutique hotel.
What is the difference between a boutique hotel and a regular hotel?
Although boutique and regular hotels are an essential part of the hospitality industry, they have several distinguishing characteristics.
Boutique hotels are small to give guests an intimate experience, while regular hotels have more rooms because the focus is on optimising the real estate rather than guests’ comfort.
Difference in design
It’s rare to find two boutique hotels with the same design, style, décor, or menu. Every boutique hotel is unique. Comparatively, regular hotels maintain a standardised style and cuisine in most hotel chain locations.
A hotelier with a family-oriented approach to hospitality is likely to invest in a boutique hotel, while corporations own regular hotels.
Boutique hotels offer personalised luxury and comfort that is unique to small hotels. Because hoteliers in regular hotels aim to attract as many guests as possible, providing personalised comfort can be challenging.
Examples of properties you can convert to boutique hotels
Finding the right property to transform into a boutique hotel can be challenging for a hotel. Boutique hotels have a unique sense of style, architecture, and autonomy. Unique spaces you can convert to boutique hotels may include:
- Historical homes up for sale
- Bed and breakfasts in urban areas
- Shipping containers
- Old homes
- Victorian-style building
As the popularity of boutique hotels continues to rise, hoteliers are under pressure to create unique places that can meet customers’ needs. Regular hotels operate on the more, the merrier, and the bigger, the better principle. Comparatively, boutique hotels focus on providing an eccentric clientele with unique experiences in small, comfy locations.
11 Apr, 2022
Did you like the article ? Share it!
More articles that might interest you
Booking.com have updated their payment options
Recently, Booking updated its payment method. Let’s have a look at how it used to be and how it is
6 Need-to-knows of Hotel Revenue Management
Hotel Revenue Management is a practice as essential to running a hotel as keeping a collection of ro
Hotel Revenue Management Strategies within the Industry
For many independent hotel managers or owners hotel revenue management or yield management is somewh
Revenue Management Software for Hotels
If you've just decide to take up Revenue Management for your hotel and you've just invested on a bra
5 Best Smartphone Practices For Independent Hoteliers
Smartphones have come to play a fundamental role in our lives. If you’re not Googling, reserving a
Hoteliers: Check in to TikTok
How can hoteliers increase their direct bookings using TikTok? TikTok is the next big hotel th
Introducing SmartPricing by Amenitiz
We at Amenitiz are proud to present your newest essential tool. With SmartPricing by Amenitiz, knowi
To do or not to do - that is the hotel breakfast question
When you take away all the trimmings - put showers where the two person jacuzzis are and regular bed
Send Out the Google Hotel Search Party
Hoteliers Assemble - GHS is Here to Help! We’re almost at the point where the word Google can step